First Round Management was founded in 2008 by current President and C.E.O. Malki Kawa, recognized as the top agent in the sport of Mixed Martial Arts (MMA). The Miami, Fla.-based firm has grown to today represent the top fighters in all of MMA, including in the UFC, the world’s top promotion.
With a team of highly-skilled professionals, First Round Management assists fighters in every step of their career, from booking the first fight to the public relations following the championship victory.
We start by creating a comprehensive road map detailing the specific objectives and outlining the strategies for accomplishing them using a wide range of tools. Then, the plan is executed to its minutest detail. We handle the full range of sponsorship rights fees, brand development, public relations and marketing services. We are nimble enough to adjust the plan and handle any surprises along the way. We never lose sight of the goals.
First Round Management has secured some of the highest-paying endorsement deals in MMA for its fighters and has negotiated contracts with some of the top brands in the world, including Bud Light, UFC, BlueGrace Logistics and MicroTech among many others.